Episode 3 ‘Stare Down’ continues to follow Derrick the Hare’s preparation for the biggest races of his life, the WilliamHill.com Greyhound Derby 2012. As Derrick trains ahead of the prestigious Semi Final at London, Wimbledon Stadium on Saturday 19th May, he visits the kennels to square up to his rivals and stare down the fastest greyhounds [...]
With the rain seemingly here to stay, here’s our midweek dose of all things social to cheer you up!
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Is Facebook setting its sights on becoming a paid for service? The social media giant has started testing a system that allows users pay to highlight or promote posts. Aiming at the [...]
So which shiny social media stories have caught our eye this week?
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The days of fashion fanatics relying on their best friend’s opinion whilst out shopping may be numbered – you can now harness recommendations from Facebook. C&A in Brazil has embedded real-time Facebook ‘likes’ on the coat hangers of your [...]
Episode 2 ‘Champions’ continues to follow Derrick the Hare’s preparation for the biggest races of his life, the WilliamHill.com Greyhound Derby 2012. As he trains ahead of the prestigious Third Round Weekend at London, Wimbledon Stadium (11/12 May), Derrick talks about what makes him tick, and what it’s like racing the fastest greyhounds in the world…
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It’s that time of the week again – check out the latest social media news below!
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Klout, the tool we all use to measure influence on Twitter, Facebook, Google+, LinkedIn and Foursquare, has launched ‘Brand Squads’, its version of brand pages, into beta with Red Bull as its sole [...]
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Lexis today announced the acquisition of PR and social media marketing agency, Paratus Communications. Paratus, set up by John Rivett and Dominic Shales in 2003, has an impressive client list including Costa Coffee, AXA, Decathlon, Shell, Sainsbury’s and current Lexis client, Coca-Cola.
The acquisition strengthens the agency’s offering, with new people, services [...]
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We today launch the Derrick the Hare four part video series for client William Hill. Released throughout the month of May, we follow Derrick as he prepares for the biggest races of his life, the WilliamHill.com Greyhound Derby at London, Wimbledon Stadium throughout May 2012. Episode 1 sees Derrick visit the track, look over the prestigious [...]
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Some recent GlobalScan research shows that rising food prices are the biggest concern for consumers sampled from four continents as well as whom they trust for getting information and addressing these concerns. Ranges of consumer activism (ethical consumerism) and overall net trust in institutions.
Highlighted in a blog post this week by Toby Webb from Ethical [...]
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It’s Wednesday, which means that it is time for an update on all the latest digital news, campaigns and videos from the last week.
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Google launched Google Drive yesterday, after weeks of speculation. The new service will allow you to store documents in ‘the cloud’ and log in from anywhere in the [...]
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The problem with PR is that not many people truly understand what it is. The PR industry can’t even agree. The PRSA recently attempted to define it. They asked PR people to submit definitions and then voted. The ‘winner’ was: “Public Relations is a strategic communications process that builds relationships between organisations and their publics.” So Relationship Marketing?
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Lexis was asked to amplify one of the year’s most exciting collaborations between the fashionistas favourite soft drink – Diet Coke – and fashion designer extraordinaire – Jean Paul Gaultier. The partnership kicked off with a press trip to Paris where media from across Europe were treated to a fashion packed [...]
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